Media Relations
Press releases, media pitching, and interview placement in the outlets your audience actually reads.
Strategic Communications · Public Relations · Integrated Marketing
Communication, aimed.
The right message, to the right audience, at the right time, for the right impact.
ArrowPoint Media Advisory is a strategic communications, public relations, and integrated marketing agency helping leaders, institutions, and brands communicate with precision, build influence, and create measurable impact.
Lagos · Abuja · Working across Africa
ArrowPointBrief / 01
- 01The right message
- 02The right audience
- 03The right time
- 04The right impact
Aim before you speak.
Why we exist
Communication is a strategic function, not an afterthought.
Too many organisations treat communication as an afterthought, rather than a deliberate, strategic function tied to business and leadership goals. We were founded on the belief that communication, done with precision, is one of the most powerful tools a leader or brand has to shape perception, build trust, and drive growth.
“Like an arrow released with skill and intention, we believe communication is only powerful when it is aimed: the right message, to the right audience, at the right time, for the right impact. Anything less is noise.”
What we do
Twelve ways we put your message on target.
From media relations and crisis response to executive positioning and digital design, every service is built to move perception and produce measurable outcomes.
Crisis Communication
Rapid-response strategy and reputation management when it matters most.
Content & Storytelling
Thought leadership and narrative development that make your purpose memorable.
Digital & Social PR
Social strategy, digital campaigns, and online reputation management.
Executive Positioning
Personal branding, speechwriting, and media training for leaders.
Political & Development Comms
Campaign and stakeholder communications for public-sector programmes.
Corporate PR
Brand reputation and stakeholder engagement that builds trust.
FMCG & Brand Marketing
Integrated campaigns and consumer engagement that build preference.
Startup & Brand Building
Early-stage identity and positioning, so a new brand launches with a clear voice.
Event PR & Publicity
Launch strategy and on-the-ground media coordination.
Website & Digital Design
Websites, brand identity, and social creatives designed in step with your strategy.
Athlete & Artiste Management
Image, media, partnerships, and career communications for talent.
Where we work
Sectors we serve.
We bring genuine experience across the places where reputation, policy, and commerce meet.
01
Development & Advisory
Programme communications, partnership communications, and governance frameworks for programmes including SAPZ and UK PACT.
02
Telecommunications & Consumer Tech
Brand visibility, reputation management, and CSR communications.
03
Publishing & Media
Content strategy, digital marketing, and editorial brand consistency.
04
Political & Public Affairs
Campaign messaging and stakeholder communications.
05
FMCG & Consumer Brands
Integrated marketing and consumer engagement strategy.
06
Startups & Emerging Businesses
Early-stage brand identity and market positioning.
07
Interior Design, Lifestyle & Creative
Premium brand positioning and visual identity for lifestyle brands such as LJ Interiors.
08
Technology & IT Services
Positioning for business-solutions firms and technology providers.
09
Sports, Music & Entertainment
Image, media, and partnerships for athletes and artistes.
10
Energy & Sustainability
Brand and communications support for energy and sustainability work.
How we work
A disciplined path from insight to impact.
No guesswork, no spray-and-pray. We follow a clear sequence that keeps strategy, execution, and measurement pointed at the same outcome.
01
Research & Diagnosis
We study your reputation, audience perception, and communication gaps before recommending anything.
02
Strategy & Messaging
We build a tailored communications strategy and messaging framework tied to your objectives.
03
Execution
We deliver across the right channels, with senior oversight on every deliverable.
04
Measurement
We track coverage, sentiment, engagement, and reach, and refine the approach monthly.
The difference
Senior thinking, on every account.
ArrowPoint is built around direct access to the people doing the work. That means sharper counsel, faster decisions, and no layers between you and the strategy.
Founder-led
You work directly with the founders on every account, never a junior hand-off.
Agile
A lean structure means faster turnaround and more flexible engagement than larger agencies.
Media access
Working relationships with national print, online, and broadcast media.
Niche depth
Real experience across political, development, corporate, telecom, and FMCG communications.
Design under one roof
Strategy and digital design built together, so message and look never drift.
Precision first
Strategy always precedes execution. The right placement beats high volume.
Who we are
A small team with a wide field of view.
ArrowPoint brings together senior communications, media, and design experience, and stays personally accountable for the work.
Founder & Lead Strategist
Simeon Shagba
Five years of communications experience spanning publishing, telecommunications, and strategic advisory. Most recently, as sole in-house Communications Specialist at AP3 Advisory, he built the firm's communications function from scratch, writing its first Communications Strategy (2026 to 2030), a Partnership Strategy, and its governance sign-off framework. He led communications for flagship development programmes including SAPZ and UK PACT, and previously owned PR and digital marketing strategy at itel Mobile Nigeria, directing the multi-state "Love Always On" CSR campaign.
- 200+press placements in five years
- 2,300LinkedIn followers, up from 900 in under 6 months
- 70+press mentions, itel CSR campaign
- 3EOIs and RFPs won as signed contracts in 4 months
BSc (Hons), Mass Communication, Benue State University
Co-Founder & Accounts Director
Dominic Fanen Kuanum
A seasoned media professional with over seven years of experience in broadcast journalism and three years in corporate communications. He currently serves as a News Anchor with the Real Broadcasting Network (RBN) in Abuja. Drawing on deep expertise in media relations, he crafts compelling narratives and drives strategic media coverage. Previously, as Communications Officer at HealthScape Nigeria, he led internal and external communication strategies that contributed to 60% growth within the first quarter.
Digital & Design Specialist
Ademola Muiz Abdulkareem
A software developer with experience in cloud technologies, software development, and IT solutions. He has created multiple solutions across different brands.
- years of communications experience
- 5+
- press placements secured
- 200+
- sectors served
- 10
- offices, Lagos and Abuja
- 2
Selected work
Brands we have worked with.
We partner with organisations that take their reputation seriously, and want communications that earn attention rather than demand it.
itel Mobile NigeriaTelecoms and consumer tech
Idiasco Integrated ServiceEnergy and sustainability
LJ InteriorsInterior design and lifestyle
NBT Inc Ltd.IT solutions and services
Our reach
Where our stories land.
We have working relationships across Nigeria's most credible print, online, and broadcast platforms, relationships built on reliable delivery, not press-release volume.
Print and online
- The Punch
- BusinessDay
- News Agency of Nigeria (NAN)
- The Guardian
- ThisDay
- Vanguard
- The Nation
- Daily Trust
- Leadership
- Premium Times
Television
- Channels Television
- NTA
- Arise News
- TVC News
- AIT
Next step
Let’s put your message on target.
Tell us what you are trying to change: a reputation, a launch, a policy conversation, a brand. We will tell you how we would aim it.
Offices
- Lagos
- 14 Toyin Street, Ikeja, Lagos
- Abuja
- Maitama, Abuja