Mission
Communicate with precision.
To help leaders, institutions, and brands communicate with precision, build influence, and create measurable impact through strategic, insight-driven communications.
About ArrowPoint
Precision is the point.
ArrowPoint Media Advisory is a strategic communications, public relations, and integrated marketing agency helping leaders, institutions, and brands communicate with precision, build influence, and create measurable impact.
- Based in
- Lagos and Abuja, Nigeria
- What guides us
- Precision with purpose.
- Who we serve
- Leaders, institutions, and brands
Why we exist
Communication should be a strategic function.
Too many organisations treat communication as an afterthought, rather than a deliberate, strategic function tied to business and leadership goals. We were founded on the belief that communication, done with precision, is one of the most powerful tools a leader or brand has to shape perception, build trust, and drive growth.
“Like an arrow released with skill and intention, we believe communication is only powerful when it is aimed: the right message, to the right audience, at the right time, for the right impact. Anything less is noise.”
What guides us
Mission, vision, and the principle behind the name.
Three commitments shape how we choose clients, build strategy, and measure whether the work actually landed.
Vision
The most trusted partner.
To be the most trusted strategic communications partner for leaders and organisations shaping public life and business across Africa.
Principle
Precision with purpose.
Every campaign, story, and strategy we build is designed to hit a specific, intended mark, not just generate noise.
How we work
A disciplined path from insight to impact.
No guesswork, no spray-and-pray. We follow a clear sequence that keeps strategy, execution, and measurement pointed at the same outcome.
01
Research & Diagnosis
We study your reputation, audience perception, and communication gaps before recommending anything.
02
Strategy & Messaging
We build a tailored communications strategy and messaging framework tied to your objectives.
03
Execution
We deliver across the right channels, with senior oversight on every deliverable.
04
Measurement
We track coverage, sentiment, engagement, and reach, and refine the approach monthly.
Who we are
A small team with a wide field of view.
ArrowPoint brings together senior communications, media, and design experience, and stays personally accountable for the work.
Founder & Lead Strategist
Simeon Shagba
Five years of communications experience spanning publishing, telecommunications, and strategic advisory. Most recently, as sole in-house Communications Specialist at AP3 Advisory, he built the firm's communications function from scratch, writing its first Communications Strategy (2026 to 2030), a Partnership Strategy, and its governance sign-off framework. He led communications for flagship development programmes including SAPZ and UK PACT, and previously owned PR and digital marketing strategy at itel Mobile Nigeria, directing the multi-state "Love Always On" CSR campaign.
- 200+press placements in five years
- 2,300LinkedIn followers, up from 900 in under 6 months
- 70+press mentions, itel CSR campaign
- 3EOIs and RFPs won as signed contracts in 4 months
BSc (Hons), Mass Communication, Benue State University
Co-Founder & Accounts Director
Dominic Fanen Kuanum
A seasoned media professional with over seven years of experience in broadcast journalism and three years in corporate communications. He currently serves as a News Anchor with the Real Broadcasting Network (RBN) in Abuja. Drawing on deep expertise in media relations, he crafts compelling narratives and drives strategic media coverage. Previously, as Communications Officer at HealthScape Nigeria, he led internal and external communication strategies that contributed to 60% growth within the first quarter.
Digital & Design Specialist
Ademola Muiz Abdulkareem
A software developer with experience in cloud technologies, software development, and IT solutions. He has created multiple solutions across different brands.
- years of communications experience
- 5+
- press placements secured
- 200+
- sectors served
- 10
- offices, Lagos and Abuja
- 2
Next step
Let’s put your message on target.
Tell us what you are trying to change: a reputation, a launch, a policy conversation, a brand. We will tell you how we would aim it.
Offices
- Lagos
- 14 Toyin Street, Ikeja, Lagos
- Abuja
- Maitama, Abuja